I am an experienced designer, artist, activist and educator.
I have designed visual communications for renowned recording artists such as Luis Miguel, Maná, Fey, Café Tacuba and Celine Dion, and was invited to be part of the blue ribbon committee at the Latin Grammy Awards. I have worked with companies such as Yamaha, Atlantic Records, Warner Music, BMG, EMI, Motorola, Intuit Software, Bank of Montreal, Sony and Apple.
I wrote, directed, and animated the documentary Beware of Images, an exploration about the history, regulation and social effects of mediated representation. The film premiered in 2016 at the Vancouver Film Centre, was screened at multiple academic forums such as the Oxford Brookes University and the American Public Health Association, and received the award for Most Educational Film at the Seattle Tech Doc Fest. Since 2018 it has been available for free through a Creative Commons license and is used by educators all over the world.
I am a passionate teacher and student. I have taught at higher education institutions in Mexico, Canada, and Spain, and have delivered lectures and workshops in Mexico, Spain, Israel, Canada, England, and the United States. I formed part of the design faculty of the Vancouver Film School for fourteen years, where I received the Best Course Award on multiple occasions.
My role as an educator is not to provide definitive answers, but to facilitate the emergence of meaningful questions. I intentionally aim to diversify, decolonize, indigenize, democratize, and decommodify knowledge. My goal is to help students become more informed, mindful, and effective media creators, as well as positive agents of change to their communities.